KNOWiNK
Making History: Comprehensive Campaign Strategy for Poll Pad's First-in-Nation EAC Certification
When Poll Pad became the first electronic pollbook certified by the U.S. Election Assistance Commission, Objective Strategies launched a comprehensive campaign to amplify this historic milestone. We rebuilt KNOWiNK’s website with streamlined messaging and a stronger user experience, produced video content to explain the certification’s significance, and delivered targeted emails and social media to engage election officials nationwide. The campaign strengthened KNOWiNK’s leadership position and reinforced Poll Pad as America’s most trusted pollbook.
Client
KNOWiNK
“Objective Strategies is a rare partner that truly understands the intersection of government and business. As a B2G tech solution, we must reach three distinct audiences—voters, election officials, and policymakers. Most agencies focus on just one, but Objective seamlessly integrates strategy across all three. Their team grasps both the technical complexity of election tech and the political factors shaping our industry. They’ve turned our multi-stakeholder challenge into a competitive advantage.”
Services
- Advertising & Communications
- Web Development
