Missouri Times: Joe Lakin to Lead Objective Media

Objective Media has announced that Joe Lakin will now serve exclusively as CEO of Objective Media.

Previously, Lakin served as both the CEO of Objective Media and also a partner at Victory Enterprises. Prior to working for Objective Media, Lakin served in various roles in the Missouri legislature serving Speakers of the House, the Majority Floor Leader, and other House positions. Lakin also works as a strategist for the House Republican Campaign Committee. He also oversaw the launch of Victory Enterprises digital division and has won the top Pollie Award for Best Digital Media Campaign for a GOP firm.

“Joe’s commitment to leading Objective Media is a pivotal moment for our agency,” said Managing Partner Nick Foppe. “Our entrepreneurial experience gives us a deep understanding of what it takes to build and grow successful brands. Combined with our team’s expertise in crafting and executing impactful integrated campaigns, we go beyond being just an agency—we are true strategic partners, dedicated to helping our clients navigate and thrive in this transformative era of media and marketing.”

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